How would you current market to Women of all ages without the need of likely pink or alienating male clients? Ford challenged Swedes to “Share the Wheel” based upon the insight that eight/ten Swedish couples tend not to share the driving.
The quick rise of Synthetic Intelligence – it impacts Just about everything, past not the very least PR & Comms. But which marketing campaign, which venture seriously utilizes AI in communication in a means that goes beyond the sounds, the hype, the same old? On this category the EEA honours a winner that is paving how for all of us in making use of AI in Comms.
Daily, an editorial group prepares news. The System has released in Germany; Intercontinental colleagues will achieve entry in late 2017.
Spendrups operates Sweden’s most sustainable brewery. Turning the leftovers with the beer brewing approach into biogas can make the process circular. But handful of are aware that.
Henrik Lundqvist is Sweden’s greatest hockeygoalie. He's even better at promoting Head&Shoulders, for 6 yrs he’s been its ambassador. Final year, he faced his toughest challenge yet when his twin brother tried to just take around his position.
This EEA category celebrates initiatives demonstrating motivation to fostering a far more inclusive society, place of work, or Neighborhood through powerful and impactful conversation tactics.
Individuals with Rheumatoid Arthritis normally expertise challenges in finishing straightforward duties, for get more info example gripping a pencil and writing. “Grip the Pencil” campaign utilizes this challenge to inform the general public on the necessity of early analysis and the best specialty to diagnose the illness.
The thirty fifth The usa’s Cup campaign cycle centered on delivering key complex messaging and showcasing Land Rover’s tech & engineering experience along with the tangible influence this was obtaining within the workforce ambition to gain the Cup.
This EEA class benefits fantastic communications in the sustainability and environmental industries.
Breaking News These days marks the kick-off from the European Excellence Awards! Certainly, you examine that suitable, we've been back again – and we are quite excited to rock this year's #EEA2024 Level of competition along with you! This year’s #EEA2024 is about to become even more thrilling than just before. Get ready, mainly because it's going to be a great ride!
Milka introduced a fresh style of its bars mostly geared toward a very young concentrate on group. For communication we chose the organic habitat of millennials – YouTube and its biggest heroes – youtubers.
To launch new, modern beverage 7UP Lemon Lemon into four European markets, PepsiCo produced a Imaginative campaign idea propelled by in-depth worldwide buyer analysis.
To do so, 1st we'd like a digital media program that can develop a viral result. We aimed to emphasize Yapı Kredi Mobile’s substantial tech options with a man-made robot -Gary- and Metin who presently can be a user of our mobile software.
With a clear target dialogue and digital conversation, Deutsche Telekom has positioned itself as a leader of adjust in company communications.